The amount spent on advertising in cinemas across the UAE has surged 31% during the first half of 2014 compared to the same period last year, a research by Motivate Val Morgan revealed. The rise in cinema ad spend was mainly driven by the increasing number of moviegoers in the country, the report by Statex, […]
The amount spent on advertising in cinemas across the UAE has surged 31% during the first half of 2014 compared to the same period last year, a research by Motivate Val Morgan revealed.
The rise in cinema ad spend was mainly driven by the increasing number of moviegoers in the country, the report by Statex, a part of global market research firm IPSOS, said. Residents in the UAE go to cinemas on average 13 times a year, about four times higher than the global figure. The growth in cinema ad spend is further expected to continue during the second half of this year, the report showed.
Cineplexes in the UAE have been reporting strong growth in the last few years with most of them looking to expand their presence in the region.
